BARNES & NOBLE customers are about to see a lot more of the Nook 
In September, the chain will start an aggressive promotion of e-readers meals by building stores 1,000 square feet in all its stores, with the corners of the sample, demonstration tables, video screens and employees who give advice to clients and operating instructions.
By devoting more space to speak to the promotion of the meal, Barnes & Noble is playing up what he calls a decisive advantage in the war on Amazon e-reader: its 720 stores bricks and mortar, where customers can test the system before committing to purchase.
"I think that's it," William Lynch, CEO of Barnes & Noble, said in an interview. "American consumers want to try to keep gadgets before buying."
Amazon Kindle e-reader is for sale on Amazon.com and in Target stores and HMSHost.
Barnes & Noble has already installed meters in small stores where customers can test meals. The new exhibition space would be much greater, and it would be next to each coffee shop, to encourage customers to stop by the dining area, coffee or tea in hand. It would also sell more than 100 accessories for meals, as padded covers designed by Kate Spade and Jonathan Adler.
While in the stores, Barnes & Noble customers can read all the free e-books, as they can with the printed books. "We tried to reproduce the physical bookstore experience," said Mr. Lynch.
To make room for new displays Nook, Barnes & Noble plans to clear some of its wares in the music, which, in its supermarkets is 3,600 feet square, and organize their books more effectively. Mr. Lynch said that the number of books on display in stores Barnes & Noble does not decline.
All summer, Amazon and Barnes & Noble have been locked in a fierce battle on their e-reader devices competitors. In June, Barnes & Noble has lowered the price at Nook 259 $ 199 USD, Amazon and quickly reduce the price of its Kindle at 189 USD 259 $. On Wednesday, Amazon announced its intention to introduce two new versions of its Kindle e-reader, one for $ 139, the lowest price yet for a Kindle. Barnes & Noble also sells a version of the meal without 3G and Wi-Fi free, for $ 149.
According to the Codex Group, a consultant for the publishing industry, nearly two million were sold Stimulates mid-June and more than 600,000 Nooks. The meals were sold from October 2009 and the Kindle since December 2007. Of course, two meals and Kindle are on their guard to iPad, the latest e-reader on the block.
Analysts said the 2010 holiday season could be the first time that most consumers are aware enough of e-readers to seriously consider buying one, given their greater visibility and lower price.
"Most people have never read an eBook," said Michael Norris, senior analyst at Simba Information, which provides research and advice to publishers. "Most people still do not know much about these devices."
In September, the chain will start an aggressive promotion of e-readers meals by building stores 1,000 square feet in all its stores, with the corners of the sample, demonstration tables, video screens and employees who give advice to clients and operating instructions.By devoting more space to speak to the promotion of the meal, Barnes & Noble is playing up what he calls a decisive advantage in the war on Amazon e-reader: its 720 stores bricks and mortar, where customers can test the system before committing to purchase.
"I think that's it," William Lynch, CEO of Barnes & Noble, said in an interview. "American consumers want to try to keep gadgets before buying."
Amazon Kindle e-reader is for sale on Amazon.com and in Target stores and HMSHost.
Barnes & Noble has already installed meters in small stores where customers can test meals. The new exhibition space would be much greater, and it would be next to each coffee shop, to encourage customers to stop by the dining area, coffee or tea in hand. It would also sell more than 100 accessories for meals, as padded covers designed by Kate Spade and Jonathan Adler.
While in the stores, Barnes & Noble customers can read all the free e-books, as they can with the printed books. "We tried to reproduce the physical bookstore experience," said Mr. Lynch.
To make room for new displays Nook, Barnes & Noble plans to clear some of its wares in the music, which, in its supermarkets is 3,600 feet square, and organize their books more effectively. Mr. Lynch said that the number of books on display in stores Barnes & Noble does not decline.
All summer, Amazon and Barnes & Noble have been locked in a fierce battle on their e-reader devices competitors. In June, Barnes & Noble has lowered the price at Nook 259 $ 199 USD, Amazon and quickly reduce the price of its Kindle at 189 USD 259 $. On Wednesday, Amazon announced its intention to introduce two new versions of its Kindle e-reader, one for $ 139, the lowest price yet for a Kindle. Barnes & Noble also sells a version of the meal without 3G and Wi-Fi free, for $ 149.
According to the Codex Group, a consultant for the publishing industry, nearly two million were sold Stimulates mid-June and more than 600,000 Nooks. The meals were sold from October 2009 and the Kindle since December 2007. Of course, two meals and Kindle are on their guard to iPad, the latest e-reader on the block.
Analysts said the 2010 holiday season could be the first time that most consumers are aware enough of e-readers to seriously consider buying one, given their greater visibility and lower price.
"Most people have never read an eBook," said Michael Norris, senior analyst at Simba Information, which provides research and advice to publishers. "Most people still do not know much about these devices."
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