When you're ready to write or rewrite your business materials it can be especially challenging to figure out how to hire a professional writer. There's no sure formula for selecting a writer for your marketing writing, so it can feel risky, and leave you experiencing an uncomfortable feeling of vulnerability. Here are some ideas that you can use to screen and select a writer to do your marketing writing.
1) Ask for samples of their writing. Observe things like how responsive they are to your request, and what is the quality of the writing? Are they responding professionally? Do they seem to have abundant samples?
2) Ask them what their writing process will be. Does it seem well thought out and efficient? Does it seem like it would integrate well with your own personal style? Do you feel comfortable and reassured by their description, or does it leave you feeling uneasy?
3) Ask how they deal with inevitable revisions. What happens when you like 90% of the writing but feel that 10% is off target? How does that get worked out to your satisfaction?
4) Put their name into a search engine and see what else they have written. What can you find out about their business? Do they seem to have a good reputation? What kind of testimonials and case studies do you discover? What are former clients saying about the writer's work, and the experience of working with them?
5) Do you like and enjoy the writer? Do you expect a pleasant or inspiring experience from working with them? Do they keep their agreements? Do you feel they are trustworthy and dependable?
6) When you read the writer's samples, are you "pulled into" the writing and end up wanting to buy what is written about? If you don't feel this compelling desire, reconsider that writer's skill level. You want prospects to read your marketing writing and want to buy and to feel the desire to contact you in some way. It is critical that your writer knows how to create that marketing "gravitational pull". That is really what you're paying a professional for. If you're not feeling that, don't hire that writer.
7) Don't think that cheap writing is your best option. Your best choice may be to pay a little more, get the best and have much more powerful results and more effective business materials. Business people often buy on price alone and sometimes end up with simply mediocre marketing writing.
8) Peruse every word on their website. How effective are they at selling their own services? It's an amazing fact that most writers seem to have a website that does not sell them. They demonstrate no marketing savvy, have very little information about their business, and come across as bland and unconvincing. How does it makes sense that a writer does not use their strongest skills to sell their own services? Pay a lot of attention to this factor.
9) Find out how long they estimate the writing job could take. This means two things - the number of hours the actual piece might take, and the time span until completion. Be sure this fits into your schedule and needs.
Use these few ideas to take the mystique out of choosing a professional writer to do marketing writing for your business. You'll feel more comfortable making your choice, and more satisfied with the results.
1) Ask for samples of their writing. Observe things like how responsive they are to your request, and what is the quality of the writing? Are they responding professionally? Do they seem to have abundant samples?
2) Ask them what their writing process will be. Does it seem well thought out and efficient? Does it seem like it would integrate well with your own personal style? Do you feel comfortable and reassured by their description, or does it leave you feeling uneasy?
3) Ask how they deal with inevitable revisions. What happens when you like 90% of the writing but feel that 10% is off target? How does that get worked out to your satisfaction?
4) Put their name into a search engine and see what else they have written. What can you find out about their business? Do they seem to have a good reputation? What kind of testimonials and case studies do you discover? What are former clients saying about the writer's work, and the experience of working with them?
5) Do you like and enjoy the writer? Do you expect a pleasant or inspiring experience from working with them? Do they keep their agreements? Do you feel they are trustworthy and dependable?
6) When you read the writer's samples, are you "pulled into" the writing and end up wanting to buy what is written about? If you don't feel this compelling desire, reconsider that writer's skill level. You want prospects to read your marketing writing and want to buy and to feel the desire to contact you in some way. It is critical that your writer knows how to create that marketing "gravitational pull". That is really what you're paying a professional for. If you're not feeling that, don't hire that writer.
7) Don't think that cheap writing is your best option. Your best choice may be to pay a little more, get the best and have much more powerful results and more effective business materials. Business people often buy on price alone and sometimes end up with simply mediocre marketing writing.
8) Peruse every word on their website. How effective are they at selling their own services? It's an amazing fact that most writers seem to have a website that does not sell them. They demonstrate no marketing savvy, have very little information about their business, and come across as bland and unconvincing. How does it makes sense that a writer does not use their strongest skills to sell their own services? Pay a lot of attention to this factor.
9) Find out how long they estimate the writing job could take. This means two things - the number of hours the actual piece might take, and the time span until completion. Be sure this fits into your schedule and needs.
Use these few ideas to take the mystique out of choosing a professional writer to do marketing writing for your business. You'll feel more comfortable making your choice, and more satisfied with the results.
Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.
To learn about her Robert Middleton style Web Site Tool Kit Writing Package, go to http://www.wowfactorwriting.com/services/web-site-tool-kit-package/
To learn about her Robert Middleton style Web Site Tool Kit Writing Package, go to http://www.wowfactorwriting.com/services/web-site-tool-kit-package/
Article Source: http://EzineArticles.com/?expert=Suzi_Elton
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