Tri-fold brochures are among the most popular and common type of brochure. You may use other brochure templates but when utilized well, the tri-fold type of brochure can be the best printed promotional tool you will ever need. Since it is familiar to people, it can attract potential customers to look at your products and influence them in their buying decision. If you need help in designing your own tri-fold brochures, here the steps that you should keep in mind:
1. Get a template – In order to achieve the appearance that you desire for your brochure, it would be a good idea to work from a template. This will allow you to line up everything properly. By using a template, you will know the trim line and the actual size of the finished product from the get go. The template will also let you know where the folds in order to keep your text from running into a crease. Brochure templates are sure to be available on your printer’s website so you can conveniently choose the one that matches your requirements.
2. Add the necessary elements into the template – Make sure that you have the copy, company logo and any relevant photos ready. Consider carefully the placement of these elements in order to get the most of your template. Keep in mind that the brochure’s front cover is the most important part since this is the part that people usually get to see first. Your cover design will determine whether potential customers will pick up and read your brochure. For maximum effect, make sure the cover doesn’t look too cluttered. Just add one striking image and an attractive headline to persuade people to look inside. And don’t forget to include your logo.
3. Make the inside flap’s content interesting - Your brochure’s inside flap should provide enough information to make your readers want to know more. The best way to draw people in is to tell them the benefits of getting your products. Maximize the three folds in your brochure to include all relevant information. Use headings and subheadings to make it easier for readers to browse the content. You may also use bullet points if you have lots of information to share. As opposed to paragraphs, bulleted lists can make the details easier to read or scan.
4. Include your contact information – Reserve the back cover of the brochure for your contact information. After reading your brochure, people will surely want to know how to contact you so the back cover is the ideal space for your contact details. Include your mailing address, all your phone numbers, fax number, e-mail and website.
5. Always remember to use the page to achieve maximum impact – You only have six pages (three on each side when you spread out the brochure) so make sure that your layout attracts attention as quickly as possible. Create interesting graphics to make the pages look dynamic. Just make sure that they don’t make the brochure look cluttered. Adding more pictures is a good idea if you don’t have that much information to put on every page.
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