If you are a traditional bricks and mortar, I think you will find SMS marketing to be an extremely useful tool to bring new customers and build customer loyalty. More and more retailers are forced to seek new ways to generate footfall because of the declining purchasing power of consumers and competition much more multi-nationals. An SMS marketing solution can help the independent business people who are different from large chains and grow profits even in times of economic downturn. Here's how:
1. SMS marketing is ideal for retailers of all sizes and types who want to run promotions offering discounts and customer loyalty and retention.
A retailer, for advertising its SMS service, will build an opt-in list of consumers interested in their products and services. This database of names and mobile numbers begin to grow when the texts of consumers in a special keyword to a mobile phone number supplied by the company SMS. The retailer then uses their SMS account to send a special promotion to their database opt-in. It's a good idea to make exclusive offers to the list because the more a retailer makes their customers feel important because they are likely to increase loyalty and customer loyalty.
When customers receive a text they can then put the text in the store and present it for redemption at the special offer. Viral marketing is also at stake here because customers who feel the offer is the real value will naturally forward in the text to their friends.
2. One way SMS marketing can also be used for delivering important information. This includes simple messages of thanks and for time-sensitive information such as changes go. For example, a car dealer can inform customers when their vehicle is ready to take and the pharmacies where customers can text the prescription is ready.
The list of advantages of SMS marketing is endless because when a retailer has a steady growth in opt-in list of interested customers, they simply need to respect and maintain this list and check that all SMS messages are welcome. This is achieved by providing a truly valuable to the database. Do not overdo it, though your contact list is consistently very good when you continue to offer great value and important information.
Customers will have at heart of buying from a dealer that treats them as their best friend. This approach will distinguish them from competitors, including large multi-national chains.
Roy McDonald is the founder and owner Txt Solution, a specialist IT services leading the UK's online SMS, providing simple, reliable, low cost text services to over 100,000 businesses, clubs and organizations .
To register for FREE and start immediately using one of the best tools to promote your business or service, visit http://www.TxtSolution.com
Article Source: http://EzineArticles.com/?expert=Roy_McDonald
1. SMS marketing is ideal for retailers of all sizes and types who want to run promotions offering discounts and customer loyalty and retention.
A retailer, for advertising its SMS service, will build an opt-in list of consumers interested in their products and services. This database of names and mobile numbers begin to grow when the texts of consumers in a special keyword to a mobile phone number supplied by the company SMS. The retailer then uses their SMS account to send a special promotion to their database opt-in. It's a good idea to make exclusive offers to the list because the more a retailer makes their customers feel important because they are likely to increase loyalty and customer loyalty.
When customers receive a text they can then put the text in the store and present it for redemption at the special offer. Viral marketing is also at stake here because customers who feel the offer is the real value will naturally forward in the text to their friends.
2. One way SMS marketing can also be used for delivering important information. This includes simple messages of thanks and for time-sensitive information such as changes go. For example, a car dealer can inform customers when their vehicle is ready to take and the pharmacies where customers can text the prescription is ready.
The list of advantages of SMS marketing is endless because when a retailer has a steady growth in opt-in list of interested customers, they simply need to respect and maintain this list and check that all SMS messages are welcome. This is achieved by providing a truly valuable to the database. Do not overdo it, though your contact list is consistently very good when you continue to offer great value and important information.
Customers will have at heart of buying from a dealer that treats them as their best friend. This approach will distinguish them from competitors, including large multi-national chains.
Roy McDonald is the founder and owner Txt Solution, a specialist IT services leading the UK's online SMS, providing simple, reliable, low cost text services to over 100,000 businesses, clubs and organizations .
To register for FREE and start immediately using one of the best tools to promote your business or service, visit http://www.TxtSolution.com
Article Source: http://EzineArticles.com/?expert=Roy_McDonald
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